SX RANGE(FAST DISPLACEMENT)
Posted Date: December 09, 2013
By: Alastair Callender, Sanlorenzo Americas
Global Order Book 2014 publishes the new ranking of top builders over 24 meters
Sanlorenzo climbs to the second position in the world ranking of top builders of over 24-meter motoryachts and confirms its growing trend, in total contrast to the global nautical market. CLICK HERE to Download 2014 Global Order Book
Since 1992 the famed American magazine Showboats International has been publishing the annual ranking of top international builders of superyachts – both motor and sailing yachts over 80ft (24 meters) – which is know as the Global Order Book. This ranking collects the order portfolio of each shipyard, taking into consideration yachts under construction and the sum total length of all yachts. The Global Order Book represents a clear picture of the global nautical market and, when published, it is reported in the main business and financial magazines worldwide for a pragmatic analysis of the sector.
As reported in the latest issue (Global Order Book 2014), that was recently published in the USA, Sanlorenzo climbed from third position up to second, with 39 projects under construction with a total length of 1,345 meters (4,413 ft), overtaking the Ferretti Group – which is made up of 8 brands – that has an order book of 32 units.
In 2005, when the Chairman Massimo Perotti took over Sanlorenzo from the former owner Giovanni Jannetti, the shipyard was not listed among the top 20 builders and it produced 10 yachts per year, each being strictly tailor made.
From 2005 Sanlorenzo has been able to keep an exclusive production of “Made to Measure” motoryachts according to the request and the style of every single owner. Sanlorenzo has also increased its turnover thanks to the Viareggio Division opening in 2009 along with the production of steel superyachts in Massa Carrara.
An important factor in Sanlorenzo’s continual growth has been due to opening up international markets, where the company had not been established before 2005 – such as the USA, Middle East and Russia. Even during the most negative times, these markets have allowed the shipyard to keep a stable and ever-increasing turnover.
In 2013, thanks to Fulvio Dodich’s arrival as CEO, and the right-hand man of Mr. Perotti, the shipyard has further strengthened its dealer network and established new business agreements in the emerging markets (Central and South America, China and Asia-Pacific) that have led to positive results.
Sanlorenzo is one of the most stable and strong operators in the superyacht sector and it can boast an extraordinary performance even in the 2013 season.
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