Promising Miami Show for Sanlorenzo

Posted Date: March 12, 2013     By:, Belinda Liversedge

Growing interest from Latin American buyers, an upturn in enquiries and a return to form for the US spender, comprises feedback from the Miami Boat Show 2013. SuperyachtNews spoke to brokers, manufacturers and yards who exhibited at the event from 14 to 18 February to find out how business went.

“It was a very promising show, we’re cautiously optimistic,” said Alastair Callender, creative director at Sanlorenzo. “It’s been much more positive in terms of more qualified people coming through. People walking the streets were down [owing to weather] but we had more qualified people than previous years.”

The show was disadvantaged by a cold and rainy opening two days, but the weather, by no means as treacherous as the hurricane conditions of FLIBS four months earlier, gave way to a warm weekend and good levels of deals and enquiries.

Moran signed two new yacht builds, newly launched Quattroelle, Lürssen's 85m was booked for 12 weeks charter and Cantiere Delle Marche reported ‘two very sound’ negotiations for a Darwin explorer and a Nauta Air 115. One supplier reported "record levels" of sales in the first two days alone, admittedly principally for the smaller yacht market, but with enthusiasm too for superyacht demand:

Anthony Valiente at Yacht Controller said,”The show was phenomenal for us. By the second day we had already surpassed our numbers from the entire show’s takings the year before. I think there’s an overall change in the market; people are getting back into boating and an overall confidence in the US financial recovery.”

The timing of Miami 2013 benefited from a more stable purchasing climate, with the ominously named ‘fiscal cliff’ no longer a disaster preying on buyers' minds.

Callender said: “Pre FLIBS, with the elections still to happen people were very cautious and were just waiting to see what the New Year brings. But at Miami we spoke to various prospects including from USA who are seriously ready to think about building a Sanlorenzo and also a yacht we have in the inventory.”

Richard Lambert, managing director at OceanStyle by Burgess was however more circumspect about the charter and broker market seen at the show.

“We’ve still got a situation where getting buyers and sellers expectations to meet is still difficult. But overall it was very positive and we saw a good level of well qualified clients in market to buy something.”

The importance of the Latin American market for Miami, which typically draws an abundance of wealthy Latin Americans to its shores to spend on luxury items, was in evidence at the show.

“The appetite for yachting [there in South America] is building," said Lambert.

“Even if they’re not looking to keep yachts there, we’re seeing more clientele in South America and they are using Miami as a shopping ground to do that.”