SX RANGE(FAST DISPLACEMENT)
Posted Date: February 14, 2013
By: Sanlorenzo Yachts
Fulvio Dodich is the new Chief Executive Officer of Sanlorenzo Spa.
The chairman Massimo Perotti enlists the "supermanager" for the shipyard expansion plan.
Fulvio Dodich has been appointed as new CEO of Sanlorenzo Spa, the third shipyard in the world ranking of the top 20 builders over 24 meters (source: Global Order Book 2013, Showboats International, USA).
Dodich, (1953) after over 18 years of business experience in multiple sales sectors, joined Ferretti in 1996 and in 2002 became CEO of the three brands Ferretti Yachts, Mochi Craft and Custom Line, directly contributing to their significant development and growth.
In 2006 he also became Managing Director of Ferretti Spa, the Ferretti Group’s holding, which he left it in 2007 in order to start a brand new business phase, after concluding the financial year with results beyond expectations.
From 2008 he has been performing consultant activities in worldwide acquisition projects.
“I have been knowing Massimo Perotti for 18 years” – said Fulvio Dodich – “and we have always held high regard for each other, even when we were in this fascinating business as competitors. That is the reason why I accepted with enthusiasm this new challenge as partner and CEO; I think that together we can achieve great results.
Sanlorenzo already counts on an excellent team of managers and it definitely is one of the three leading shipyards in the yachting industry, but I am sure it has a lot of unexpressed potential. I am thinking of an aggressive approach: the creation of new models and the simultaneous strengthening and enlargement of the dealer network will bring Sanlorenzo to a successful new markets penetration - especially in emerging markets as Asia, Far East, China and Latin America – with a resulting turnover enhancement.
However I am also thinking of a more careful attention to the “Client”, which is the main reason why the “made-to-measure yachts” shipyard exists.
This is a big challenge, but without big challenges there is no zest for life”.
The Chairman and major shareholder of Sanlorenzo, Massimo Perotti, after keeping a steady growth also in these last years of international crisis, decided to invest on an absolutely high skilled and experienced Manager like Fulvio Dodich in order to firmly face the negative markets situation.
“I am very glad – said Massimo Perotti – that Fulvio Dodich accepted the commitment. He is one of the few managers I have always appreciated for the determination, the sale vision and the strategic and management features shown in these years.
I am optimistic and I consider his arrival in my company as an authentic opportunity to strengthen and improve even during such a delicate moment”.
Ever since the Italian Investment Fund incoming in the Sanlorenzo’s capital (October 2011), one of the main goal at Sanlorenzo has been the business expansion throughout the acquisition of new shipyards. The appointment of Fulvio Dodich as new CEO perfectly reflects this strategy.
Despite the worldwide negative situation, even in 2011 Sanlorenzo Spa managed to increase its turnover by 11% (218 mln€) compared to the previous year, with 28,5 mln€ Ebitda and 10,2 mln€ of net income
The 2012 turnover forecast sees a decrease to 175 mln€ (-20%), an expected Ebitda of 16,4 mln€ with a still positive net income.
Massimo Perotti’s company not only has succeeded in not exploiting the Wages Guarantee Fund at all - a rare example in the present yachting industry - but it also continues to invest.
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