Atelier Sanlorenzo: New boutique opened in Italy

Posted Date: November 07, 2012     By: Sanlorenzo Yachts

 Atelier Sanlorenzo

New Sanlorenzo boutique opening in Rapallo for Northeast Italian ship owners and it immediately sells a SL82.

Sanlorenzo has opened the new direct office Atelier Sanlorenzo, an authentic yacht boutique, located in the prestigious port Carlo Riva in Rapallo and it represents a new reference point for Northeast Italian yacht owners.

Many clients, friends and admirers celebrated the new opening of the Italian shipyard, third in the world ranking of the top 20 builders of over 24 meters yachts.  Sanlorenzo have been building tailor-made yachts for more than 50 years, according to the style and requirements of each owner.

Atelier Sanlorenzo is going to be lead by a team of high-skilled yacht experts: Nico Laude and Marco Fiorani (General Managers) and Gian Franco Crosta (Senior Sales Director).

“Sanlorenzo’s been representing a model of the Italian yachting excellence in the world since 1958,” – said Noco Laude – “I’d like to thank our Chairman, Massimo Perotti, and the whole management of the shipyard for this great opportunity, but most of all for never stopping supporting the Italian yachting business the hard times this sector is facing. And there’s no better way to start, than a sale, here today, of a new Sanlorenzo SL82 (24 meters) to an Italian owner.”

With Atelier Sanlorenzo, just a few months after the opening of Sanlorenzo Adriatico on the other Italian coast, the Sanlorenzo sales network keeps on growing also on the national territory thanks to the establishment of direct offices, that are a sort of embassy of the brand, which has become more and more an icon of made-to-measure yachting.

This strategy, together with a limited production of only a few unique pieces per year, has allowed Sanlorenzo to maintain its turnover, its number of units and the overall length of its products, even through the difficult years of recession.